江苏快三开奖结果

中國區四年,蘋果“年度精選”榜單中的教育類App變化軌跡

MOOCer2015年12月24日 14:57
appstore

ZUOZHE:NAOBUZHU LAIYUAN: JIEMODUI

2015年12月9日,蘋果公布了App Store中國區2015“年度精選”榜單江苏快三开奖结果,在iPhone平臺,共有50款App和游戲入選。2012年起,蘋果為中國區設立了專門的榜單,到今年已經是第四年。

YINWEIApp StoreXIANGLAIYISHENHEYANGEWENMING,ERQIECHANGYOUHENDUOQITAXITONGZHONGMEIYOUDEJINGPINYINGYONGCHUXIAN,“NIANDUJINGXUAN”YIJINGYUELAIYUECHENGWEIYIDONGYINGYONGXINGYENEIDEFENGXIANGBIAO,HANJINLIANGHENGAO,POYOUiOSJIEZHONGDEAOSIKADEYIWEI,RUONENGRONGLIEQIZHONG,ZIRANSHIYIDAXINGSHI。

雖然如此,但App Store從未公開過自己的評選標準,而且每期評選的應用數量都有增減,規律難尋。反常的是,以往制霸暢銷、下載榜單的社交、電商、視頻類App在榜單中鮮有出現,而用戶體量沒這么多的教育App表現卻十分搶眼江苏快三开奖结果,在榜單中越來越多,甚至不乏獲得“年度優秀 App”稱號的App出現。

ZHONGQUSINIAN,PINGUO“NIANDUJINGXUAN”BANGDANZHONGDEJIAOYUAppZAIZENMEBIAN?SHOUXIAN,WOMENDEXIANKANKANZHESINIANBANGDANBIANZHIDEGUIZEYOUHEBUTONG。

一、榜單現狀

appstore1

2012NIAN,App StoreZHONGGUOQUBANGDANSHOUCICHULU,SHIPINZHIZUOYINGYONGAction Movie FXHESHEYINGYUSHEXIANGYINGYONGSHENPAISHOU·PowerCam?FENBIERUXUANBIANJITUIJIANDENIANDUZUIJIAAppHENIANDUYOUXIUApp。CHUCIZHIWAI,App StoreHUANGENJUXIAOSHOUEHEXIAZAILIANGDETONGJI,GONGBULEQIANSHIGEXIAOLIANGZUIDUODEFUFEIYINGYONGHEXIAZAIZUIDUODEMIANFEIYINGYONG。

appstore

2013年,中國區的榜單與2012年基本一致,“計算神器“的MyScript Calculator手寫計算器入選年度最佳App,兒童游戲應用Endless Alphabet無盡的字母和健康應用樂動力共同成為年度優秀App,比2012年多了一個。同樣的,App Store中前十個銷量最多的付費應用和下載最多的免費應用也一同予以公布。

app3

江苏快三开奖结果2014NIANKAISHI,App StoreNIANDUJINGXUANDEBANGDANYOUSUOBIANHUA。CHULEXUANCHUSHIPINZHIZUOYINGYONGRePlaySHIPINBIANJIQIHEZHONGGUOGUDAISHEJICHANPINSUNMAOZUOWEINIANDUZUIJIAApp、NIANDUYOUXIUAppZHIWAI,BUZAIYIXIAOLIANGHEXIAZAILIANGWEIDANCHUNDEKAOHEZHIBIAO,ERSHIZHIJIEXUANCHULE25GEAppZUOWEINIANDUJINGXUANApp。

app4

2015年,App Store的年度最佳App給了修圖應用Enlight,年度優秀App數量增加至三個,分別給了兒童游戲應用Toca Life:City、公開課產品茱莉亞公開課和傳統教育底蘊深厚的每日故宮,同時,還增加了年度創意App的選項,教育創意類App燒杯江苏快三开奖结果獲此殊榮。另外,還有23個應用入選年度精選App。

KEYIKANCHU,App StoreNIANDUJINGXUANZAIZHONGGUOQUSINIAN,NIANDUZUIJIAApp、NIANDUYOUXIUAppHENIANDUCHUANGYIAppWUYIDAIBIAOZHUNIANDUJINGXUANZHONGZHILIANGZUIGAODEYINGYONG,ERXIAZAILIANGHEXIAOSHOULIANGBANGDANZHUANERYOURENWEISHAIXUANDENIANDUJINGXUANAppBANGDANTIDAI,YEYIWEIZHUApp StoreBUZAIYISHULIANGZUOWEIWEIYIHENGLIANGDEBIAOZHUN,YIKUANYOUXIUDECHANPINXUYAOGENGDUOYUANDEPINGJIAWEIDU。

二、榜單表現

1、數量增多

江苏快三开奖结果SHULIANGSHINIANDUJINGXUANBANGDANZHONGZUIZHIGUANDEFANYING,YEZUINENGFANYINGCHUApp StoreKOUWEIHEXIHAODEBIANHUA。

江苏快三开奖结果YINWEI2012—2013NIANDEXIAZAIHEXIAOLIANGBANGDANDANCHUNGENJUSHULIANGDECHU,WUFATIXIANApp StoreDEXUANZEBIAOZHUN,GUBUZAICILIE。

app5

四年間進入年度精選的教育類App在不斷增加。

2、類型多樣

app6

江苏快三开奖结果TONGSHI,RUXUANDEJIAOYUAppCONGYUANLAIDEERTONGJIAOYULEIBIE,KUOZHANDAOXINGQUAIHAO、WAIYUJIAOXUE、CHUANTONGWENHUA、NAOLIXUNLIAN,DANGRAN,CENGJINGXIANQIRECHAOWANGLUOGONGKAIKE、MOOCYEDOUCHUXIANLEYOUXIUApp。

3、進入年度優秀App變多

app7

MEINIANApp StoreNIANDUJINGXUANZHONG,ZUILINGRENQIDAIDEWUYISHINIANDUZUIJIA/YOUXIU/CHUANGYIAppDEBANGDAN,ZHEXIESHIDANGNIANDANGZHIWUKUIDEJINGPINApp,ERJIAOYUAppDESHULIANGZAIZHECIYIRANCHENGXIANCHUSHANGSHENGZHUANGTAI,YEFANYINGCHUApp StoreDUIJIAOYUYINGYONGDEGUANZHU。

4、本土應用比例提升

app8

SUIRANSHIZHONGGUOQUNIANDUJINGXUAN,DANZHONGGUOKAIFAZHEDEBILIYIZHIBUGAO。BUGUO,ZHEYIGANGAZHUANGKUANGZAIZHELIANGNIANYOUSUOHAOZHUAN,XIONGMAOBOSHI(Dr. Panda)CHUPINDEERTONGJIAOYUYOUXIHoopa CHENGSHI、WANGYIQIXIADEZHONGWENMUKEXUEXIPINGTAIZHONGGUODAXUEMOOC,YIJIDULIYINGYONGKAIFAZHEBEIJING Tag UX(TAIGEYOUSI)TUANDUIZHIZUODEZHONGGUOMINJIANYISHUSUNMAOHETHIXRUANJIANGONGSICHUPINDEMONIHUAXUESHIYANAppSHAOBEI,DOULUXURUXUANNIANDUJINGXUAN。

三、篩選標準

江苏快三开奖结果ZONGGUANSINIANNIANDUJINGXUANBANGDAN,WOMENHENSHAOZAISHANGMIANKANDAOHULIANWANGJUTOUDESHENYING,FANDAOSHIYOUXUDUODULIAppKAIFAGONGSIDAIZHUTAMENDEDEYIZHIZUOCHUXIAN,ERQIEHENDUOYINGYONGSHANGXIANSHIJIANDOUWEICHAOGUOYINIAN。KEJIAN,App StoreJUTOUGONGSIHECHUANGYEQIYEJUNSHIYISHITONGREN,NIANDUJINGXUAN,ZAIBENZHISHANGYESHIBIANJITUIJIANDEYIZHONG,DANYINWEIJIASHANGLE“NIANDU”DETAITOUERXIANDEGEWAIZHONGYAO,NEIME,App StoreTIAOXUANJIAOYUYINGYONGDEKOUWEISHISHENMENI?

1、易用性

DUIYUYIKUANYINGYONGERYAN,YIYONG、HAOYONGYIDINGSHIZUIZHONGYAODE,FOUZE,JISHIYONGHUXIAZAILEYEHUIKUAISULIKAI,FANYINGDAOApp StoreZHONG,DUIXINXITONG、XINJIXINGDEJIANRONGXING,DUIXINTEXINGDEZHICHIDENGDOUSHIZHONGYAODEPINGPANBIAOZHUN。YIJINNIANWEILI,iOS9HEiPhone6sFABUDOUMEIDUOJIU,YUSHI,DUIiOS9XITONGHE6sXINJIXINGDESHIPEIJIUCHENGWEILETOUDENGDASHI,BAOKUOZHICHI3D touchHEspotlightSOUSUO,DOUCHENGWEIZHONGYAODEPINGPANBIAOZHUN。

app9

XIANGSHAOBEIZHEYANG,LIYONG3DCHUKONGJISHU,JIANGXUANZHUAN、YAODONGDENGXINGSHIYUHUAXUESHIYANGUOCHENGWANMEIJIEHE,HUAMIANJINGMEI,BAHUAXUEFANYINGBIAOXIANDILINLIJINZHI,SHIJUEXIAOGUOLINGRENJINGYAN,,FANGFOBAHUAXUESHIYANSHIBANDAOLESHOUJILI。ZAIJIASHANGZHIQIANJIBENMEIYOUAppZHUANMENZUOHUAXUESHIYAN,SHAOBEISUOTIXIANDECHUANGZAOLIHELINGGANDOUSHUSHANGCHENG,RUXUANNIANDUJINGXUANYEZAIYILIAOZHIZHONG。

2、市場趨勢

江苏快三开奖结果JIRANRUXUANDESHIJIAOYUCHANPIN,NEIMEJIAOYUSHICHANGZHONGDECHAOLIUYEHUISHIBIANJIMENKAOLIANGDEYAOSUZHIYI。ZAIJINNIANXIABANNIAN,GUOWAISANDAMOOCKECHENGGONGYINGSHANGZHONG,ZHUANZHUGAODENGJIAOYUDECourseraHESHANCHANGZHIYEJIAOYUDEUdacityFENBIEHUODEHUO4950WANMEIYUANDECLUNRONGZIHE1.05YIMEIYUANDEDLUNRONGZI,BACENGJINGFENGMIYISHIDEMOOCZAIDUDAIHUILEXINGYEHEDAZHONGSHIYE。

app10

JINNIANRUXUANDEZHONGGUODAXUEMOOC App,JIULISHUYUMOOCCHANPIN。MOOCLANGCHAOQIYUANYU2012NIAN,ZHIJINYEYOUHENDUOMOOCWANGZHANDOUCHULEZIJIDEApp,SUIRANZHONGGUODAXUEMOOCMUQIANDEKECHENGSHULIANG、YONGHULIANGKENENGHUANWUFAYUJUTOUXIANGPIMEI,DANQIZHILIYUWAJUEGAOZHILIANGDEZHONGWENMOOCKECHENG(DUOYIBEIDA、FUDAN、ZHEDADENG985GAOXIAOWEIZHU),BINGBAZHEXIEZHONGGUODINGJIDEGAODENGJIAOYUKECHENGMIANFEIKAIFANGGEIMEIGEXIANGYAOTISHENGZIJIDEYONGHU,XIANGDANGYUWANGLUOSHANGDEZHONGWEN“CHANGCHUNTENGLIANMENG”,NEIRONGZHILIANGHAODETONGSHIXUEXIMENJIANHENDI,FANGBIANLIYONGSUIPIANSHIJIANXUEXI,CHANPINLIHENQIANG。ZHONGGUODAXUEMOOC AppHUANYOUZHUANMENDETAOLUNQU,MIBUSHIMIANSHANGHENDUOMOOCCHANPINZAIHUDONGXINGSHANGDEQUEXIAN,CHENGDESHANGSHIMOOCZHONGDEHOUQIZHIXIU,QUESHINENGZAIDALIANGTONGLEIYINGYONGZHONGTUOYINGERCHU。

3、App Store潮流

MEINIAN,App StoreZAIFABUNIANDUJINGXUANDESHIHOU,TADEYINYANWANGWANGSHIDUIZHENGGEBANGDANDEGAISHU。YIRUJINNIANSUOXIE,“BANGSHANGYOUMINGDEAppHEYOUXIJUNSHUBENNIANDUZUIJUXIANGXIANGLI、CHUANGZAOLIHEXIYINLIDEZUOPIN”,WOMENJIUNENGZHIDAO,XIANGXIANGLI、CHUANGZAOLIHEXIYINLISHIBENNIANDUPINGXUANZHONG,ZUIWEICEZHONGDESANGEWEIDU。

app11

XIANGZHULIYAGONGKAIKE,NENGLIYONGCHUANGXINJISHU,RANGYONGHUTONGGUOAppZHIGUANDIZOUJINYINLE、XIJU、WUDAODENGBIAOYANYISHU,LEJIETAIQIANMUHOUDEGUSHI,TONGGUOHUANRAOSHIJIAODEPAISHESHOUFA、SHISHIHUDONGDEGONGNENGTEXING,CENGCENGJIEMIXIJU、WUDAODEBIANPAIGUOCHENG。ERQIE,ZAIZHULIYAGONGKAIKEZHONG,LUYINZHONGYOUDEPEILEDOUHUIPEISHANGXIANGYINGLEPU,FANGBIANYONGHUXINSHANG,TADEJIEMUDANGENGXINPINFAN,TEBIEFUHEJINNIANXIANGXIANGLI、CHUANGZAOLIHEXIYINLIDEZHUTI,JIUNENGHENKUAIJINRUBIANJITUANDUIDESHIYE。

江苏快三开奖结果QISHI,HUIGUZHESINIANDEBANGDAN,BUJINSHIJIAOYULEIZHONGDEYINGYONGGUANGSHOUHUANYING,JISHISHIQITALEIBIEZHONGDE,YETAOBUKAIZHISHIYUXUEXIDEZHUTI,ERXIANGYUJIAOYULE、XUEERBUJUAN、JIAOXUEGONGJU、YISHUYUCHUANGZUODENGZHELEIYUXUEXIXIANGGUANDEZHUANTI,GENGSHILVLVCHUXIANZAIApp StoreDEJINGXUANZHUANTIZHONG。DANGRAN,CONGZHUGUANGANSHOUERYAN,App StoreDUINEIXIEQIANGDIAOTAIDU、QINGHUAIDECHANPINYOUWEIQINGLAI。

LIRUQUNIANRUXUANDESUNMAOAppYUJINNIANSHENGHUOLEIDEMEIRIGUGONGApp,YOUHENMINGXIANDEYIQUTONGGONGZHICHU,LIANGZHEDOUNENGZAISHIYONGAppDESHIHOU,WENQINGHUIWEIZHONGGUOGUDAICHUANTONGWENHUA,ERQIETOUGUOCHANPIN,FANGFONENGKANDAOGUOQUDEGUSHI,ZAIQINGHUAIYUGEDIAOSHANGBUSHUJINIANBEIGU。

2014年中的太極禪云手、Toca Lab和Dr. Panda &Toto樹屋也分別從健康健美、兒童游戲的角度切入,寓教于樂,幫助用戶輕松掌握知識與技能。由此可見,學習,本身就是App Store編輯比較看重的內容,若再能從產品精神、表現形式、設計創意或是用戶體驗等方面輔以出色表現,就為入選大大增添了籌碼。

4、向本土靠攏

JIRANSHIZHONGGUOQUDENIANDUJINGXUAN,SUOXUANCHANPINYEHUISHIDANGTIEHEBENTUSHICHANG,XUANZEBENTUCHUPINDEAppSHIYIZHONGBIJIAOHESHIDEZUOFA,GENGJIEDIQI,YERONGYIFUHUOXIAOFEIZHE。

app12

從2013年的樂動力入選開始,本土產品開始突出重圍,2014年和2015年均有11款本土產品入選,其中教育類App均占兩席,分別是榫卯、Hoopa 城市、燒杯和中國大學MOOC。并且,榫卯和燒杯還分獲兩年的年度優秀App和年度創意App,反映出App Store向本土靠攏的決心。

5、下載量、銷售量、日活

XIAZAILIANG、XIAOSHOULIANG、RIHUOZHEXIESHUJUZHIBIAO,SUIRANYIJINGBUZAISHIApp StoreNIANDUBANGDANWEIYIDEKAOHEBIAOZHUN,DANRENGSHINIANDUJINGXUANCHANPINDEYIGEWEIDU,BIJING,TISHENGAppDEXIAZAILIANGDUIApp StoreYESHIYOULIWUHAIDESHIQING。

不過,這里App Store當有一套自己的考量標準,以筆者推測,或許是看相當長一段時間內,相對于同類App中的表現,這樣就給了上線時間較短的App以機會,而那些一時刷榜、刷量,圖快求量的產品也沒法渾水摸魚。以今年為例,茱莉亞公開課App、中國大學MOOC App的上線時間都只有半年左右,卻都以其出色的產品質量而有所斬獲。

SUIRANApp StoreCONGWEIDUIWAIGONGBUGUOZIJIDUIAppDESHAIXUANBIAOZHUN,DANNENG“QUEPINGZHONGXUAN“SHIMEIKUANSHANGJIAAppDEXINYUANZHIYI。App StoreDUIJIAOYULEIAppLINGYANXIANGDAI,YIFANGMIANCHUYUBIANJITUANDUIBENSHENDEPANDUAN,LINGYIFANGMIANYEZHENGYUZAIXIANJIAOYUSHICHANGFAZHANDEJIEZOUXIANGWENHE(2013NIANQI,ZAIXIANJIAOYUZAIZHONGGUOYICHENGXIANCHUBAOZHASHIDEFAZHAN)。

ZHONGGUOQUSINIAN,PINGUO“NIANDUJINGXUAN”BANGDANZHONGDEJIAOYUAppGENGJIADUOYUANHUA、BENTUHUA,WEIJIAOYUYONGHUDAILAIGENGWEIGUANGKUODEXIANGXIANGKONGJIAN。DANGRAN,YOUXIUDECHANPINYEWUXUGUODUCHUAICEApp StoreDEKOUWEIHEXIHAO,ZHIYAOZAIHELIZUNXUNApp StoreGUIZEDEQINGKUANGXIA,DAIZHULIAOKAOZIYOUWUDAO,CAINENGYOUGENGDUOLINGRENXINXI、JINGQIDEAppCHUXIAN。

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